Privacy policy

Last Updated:  March 26, 2025

At Kenetik, we take the privacy of all visitors to www.drinkkenetik.com (our “Website”) seriously. This Privacy Policy (“Policy”) is to inform you of how Kenetik (“Kenetik,” “we,” “us,” or “our”) collects, uses, discloses, and otherwise process handles your Personal Information and privacy matters.

This privacy policy covers the information that a visitor shares with us whether directly via our website or via email. It also covers our website, product and services (collectively, the “Services”). This policy explains what happens to any Personal Information that you share with us, or that we collect from you via our website or via email. When we use the term “Personal Information” in this Policy, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you or your household. It does not include aggregated or de-identified information that is not reasonably capable of being associated with or linked to you.

Please read this Policy carefully, because by using our Website or otherwise interacting with us, you are acknowledging that you have read and understand this Policy, and consent to the manner in which we may collect, use and disclose the information described herein. By using continuing to use our Services, you agree to the terms and conditions of this Policy. 

This site is targeted to users in the United States.

Information We Collect Directly from You

While you are using our site, you may provide us with certain Personal Information that can be used to contact or identify you (“Personal Information”). Personal Information we collect in accordance with the law may include, but is not limited to:

  • When you sign up for marketing emails or information, we’ll collect your email.

  • When you sign up for marketing texts, we'll collect your phone number. 

  • When you create an account, we will collect your first and last name, as well as your email.

  • When you make a purchase, we’ll collect your first and last name, company (if applicable), address and phone number. We will also capture your financial information through Shopify’s payment capture system (such as PayPal, Amazon, Apple Pay, Google Pay) or a recharge payment capture system. We may also collect information about your shopping history, including information about the items you viewed, added to your cart, purchased, or returned.

  • When you contact our customer service, we may collect audio or visual information. For example, if you call into our customer support center or engage with our chatbot, then we may record your calls or interactions with customer service for quality assurance purposes.

Information We Collect through Automated Means

We and our third-party service providers, like many sites today, use cookies and other data technologies to receive and store certain types of information when you interact with us through your computer or mobile device. 

Using these technologies helps us recognize you, customize your experience and make our messages to you more relevant. These are some of the types of information we may collect:

Log , device, or location information: When you visit our site, we may automatically store information, including device and browser Information, such as your device type, browser type, operating system name and version, device identifier(s), and IP address; location information, including your approximate location derived from your device’s IP address. If you are using any of our mobile applications, please note that we may collect your Personal Information at any time the app is running in the foreground (i.e., fully visible on the screen) or in the background (i.e., not the focus on the screen); and log and usage information, including the date and time you access the Website, the site you came from and/or the site you visit when you leave the Website, the frequency with which you access and use the Website, the pages that you navigate to, the links that you click, and other information about your interactions with the Website.

Our marketing ads are often placed on third party websites. The third party service may provide us information about how our marketing ads perform and who clicked on them. This information does not identify any specific individual. If it were to identify you, we would treat it as Personal Information.

Text Message: SMS Data Collection and Use

We value your privacy and the information you consent to share with our SMS marketing service. We use this information to send you text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Opt-in data and consent for text messaging will not be shared with any third parties except for messaging partners, to enable and operate our text messaging program. To opt-out of receiving text messages, please follow the instructions in any promotional text messages that you receive from us.

Our website uses cookies to keep track of items you put into your shopping cart, including when you have abandoned your checkout. This information is used to determine when to send cart reminder messages via SMS.

Use of Cookies and Data Technologies

We automatically collect certain types of usage and device information when you visit and interact with the Website, read emails sent by us or on our behalf, or otherwise engage with our content (including our advertisements). We (and our partners) typically use “cookies” (a small text file sent by your computer each time you visit our website), pixel tags (or web beacons), and other similar tracking technologies to collect this information. These tracking technologies may collect information about your browser, device, and browsing activity, such as your IP address, browser type, device type, unique IDs assigned to your device, the date and time of your visit to the Website,  the site from which you came and the site that you visit after leaving the Website, and information about the way you engage with the Platform and our content (e.g., the pages on the Website that you visit, how frequently you access the Website, whether you open emails or click the links contained in emails sent by us or on our behalf, whether you access the Website from multiple devices, the products you view and click on, and similar actions you take on the Website). The cookies we use help us personalize the functionality of our website for you;  provide you with personalized content and information, including targeted content and advertising; recognize you across multiple devices; monitor aggregate usage metrics relating to the Website, such as total number of visitors, the dates/times visitors accessed the Website, the pages visitors viewed, and demographic patterns of our visitors); and otherwise enhance the Website and your user experience. Many browsers default to accepting cookies. You may be able to change this setting in your browser and may be able to clear your cookies. If you do, you may lose some of our website’s functionality. To learn more about your browser’s cookie preferences, check your browser’s help function.

The types of cookies we use may include the following:

Analytics

These cookies are used to monitor performance of our website counting page view, number of visitors and other statistics.

Essential

These cookies help you navigate our website easily.

Social Media

These cookies from our third party providers (e.g. Facebook) can be used for sharing features, commenting and more.

For more information about how to opt-out of Cookies, please refer Blocking and/or deleting cookies section below.

Interest-Based Advertising

We often receive confirmation when you open emails from us if your computer supports such capabilities. This helps us make emails more personalized, useful and interesting. You can opt out of receiving emails from us - please see the Individual Rights section below. 

We may also use a pixel tag which is a small graphic file that allows us and our third party providers to monitor the use of our website and provide us with information based on your interaction with our website or with our ads across third party websites. These pixel tags may collect information including the IP address of the device which you loaded the page, the browser type or other information. Sometimes this information may include Personal Information. They may also be used by our third party providers to collect information when you visit our site, the links and other actions you take on our site. We may use this information in combination with cookies to display targeted marketing ads. 

We may use other data technologies to collect comparable information for security and fraud detection purposes.

If you are curious or have any other questions about  interest-based advertising, we recommend you go to www.youradchoices.com to learn more about cookies and data technologies. 

Some web browsers, websites/platforms, and mobile devices allow you to exercise certain choices with respect to interest-based advertising, as described below.

Web browser opt-out: You may be able to opt out of receiving interest-based advertisements using the browser opt-out tools and consumer choice mechanisms provided by interest-based advertising self-regulatory groups by following the links below:

Mobile application opt-out: You have the ability to control whether you see interest-based advertisements on your mobile device in the following ways:

  • Your operating system may provide mechanisms that allow you to opt in or opt out of the use of data about your usage of mobile apps to deliver interest-based advertising to your mobile device. For more information, consult your device settings.

  • The DAA offers a tool for opting out of the collection of cross-app data on a mobile device for interest-based advertising. To exercise your choices with respect to participating companies, please download the AppChoices tool at www.aboutads.info/appchoices.

You will need to opt out separately on all of your browsers and devices, as each opt-out will apply only to the specific browser or device from which you opt out. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, any opt-out cookie or tool may no longer work and you will have to opt out again. Even if you choose to opt out of receiving interest-based advertising, you may still receive advertising, but the advertisements may be less relevant.

Some of our partners may provide you with additional choices with respect to interest-based advertising. For example, certain social media platforms allow you to control your advertising preferences directly through their services. Please review the privacy notices of the third-party services you use for more information.

How We Use Your Personal Information

We may use your Personal Information as described below:

  • To provide customer support on the product or service you purchased or requested from us. This may include transactional and/or automated emails such as receipts, shipping information and post-purchase surveys or communications. 

  • To analyze our product and our website, to perform audits and security and fraud monitoring and prevention. 

  • To develop new products, enhance, improve or modify our existing product, to identify usage trends, to personalize your experience, and to operate our business. 

  • To fulfill other purposes for which you provided your Personal Information or provide information on things we feel may be of interest to you. 

  • To provide you with information, products or services that you request from us. 

  • To notify you about any changes to our website that may affect your purchase or experiences. 

  • To conduct surveys or promotions. 

  • To communicate with you. We use your Personal Information to communicate with you about your account or our relationship; to respond to your submissions, requests, and inquiries; and to request information or feedback from you. Additionally, from time to time, we may use your Personal Information to send you important updates and communications about this Policy and/or other applicable terms and conditions.

  • To send you marketing and promotional communications. We use your Personal Information to send you communications (including via email and text message) and other materials with information about new products and features and special offers. These communications and materials might be third-party offers or products we think you might find interesting. Details on how to exercise your choices with respect to marketing and promotional materials and communications from us can be found in the “Your Choices and Legal Rights” section below.

  • To conduct Research and Analytics. We use your Personal Information to help us (and our service providers and partners) conduct research and analytics and to otherwise measure the effectiveness of the Website’s content and our online and offline marketing and advertising efforts.

  • To engage in interest-based advertising. We and our third-party partners use Personal Information gathered across multiple websites, devices, or other websites to serve you relevant advertising on the Website or on other online services across the devices you may use. Details on how to exercise your choices with respect to interest-based advertising can be found in the “Use of Cookies and Tracking Technologies” section above.

  • To Maintain Security and Prevent Fraud. We use your Personal Information to help monitor and maintain the security and integrity of the Services as well as our systems and networks. Additionally, we use your Personal Information to detect; prevent; investigate; and protect you, our business, and others from fraud, unauthorized transactions, and other unlawful or unsafe activity.

  • To satisfy our legal obligations. If we believe that disclosure is reasonably necessary to comply with a law, regulation, or legal request; to enforce applicable terms of use, including investigation of potential violations; to protect the safety, rights or property of the public, any person or Kenetik as required by law; or to detect, prevent or otherwise address security or technical issues or illegal or suspected illegal activities, we may disclose your Personal Information.

  • To Carry Out Sales and Business Transactions. We may engage in a merger, acquisition, bankruptcy, dissolution, reorganization or other similar proceeding that involves the transfer of information described in this Policy. Typically in these proceedings, customer information is one of the business assets that is transferred or acquired by a third party. In the unlikely event that we, or our assets, are acquired or enter a court proceeding, you acknowledge that such transfers may occur and that your Personal Information can continue to be used as described in this Policy. 

  • As Otherwise Permitted, Necessary, or Appropriate. We use your Personal Information as otherwise described in this Policy or as explained to you at the point of information collection. We will also use your Personal Information at your direction or with your consent.

Sharing and Disclosure

We do not share your Personal Information except as indicated within this Policy or when we inform you and give you an opportunity to opt out of having your Personal Information shared.

We share your information in the following ways:

We may share information we collected or that you provided with our subsidiaries or affiliates. 

With our third party service providers, agents or contractors. We use other companies, agencies or contractors (“service providers”) to perform services on our behalf. We also use them to assist us in providing services to you. These services include, but are not limited to:

Shopify

To power our shopping cart. Please visit https://www.shopify.com/legal/privacy to learn more about Shopify’s privacy policy. 

Recharge

To power our recurring subscription program. Please visit https://rechargepayments.com/privacy-policy/ to learn more about Recharge’s privacy policy.     

Gorgias

To power our customer support service 

Passport

To provide detailed international shipping tracking and support

Google

To target and retarget as described below

Meta     

To target and retarget as described below

Post-Purchase

To view and collect responses to our post-purchase survey

Rebuy Personalization Engine

To provide personalized purchase recommendations and offers

Loyalty Lion

To automate our loyalty and rewards program

Klaviyo     

To automate and send marketing emails and texts

Relo

To customize marketing emails

We may use service providers to provide services like marketing, advertising, communications, infrastructure and IT service and customer service. We may also use them to collect debts and to analyze and enhance data (including, but not limited to, data about users’ interactions with our product or website. These service providers may have access to your Personal Information or other information to provide their functions. 

Also, some information we request may be collected by our third party service providers on our behalf. We do not authorize them to use or disclose your Personal Information, except in order to provide their services.

As mentioned above, we use Google Analytics which is a web analytics tool offered by Google that records and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google tools and services. Google may use the collected data to improve the performance of the ads of its own advertising network.

If you would like to opt out of having your activity on our website available to Google Analytics, you can install the Google Analytics opt-out browser add-on. This add-on allows you to prevent your data from being collected and used by Google Analytics. For more information on Google’s privacy policies, please visit the Google Privacy & Terms page: http://www.google.com/intl/en/policies/privacy/.  

We may use third party service providers to show advertisements, which may include targeted advertisements on a third party website after you visited our website. We and the third party service providers use cookies to inform, improve and measure the performance of ads based on your previous visits to our website. Any tracking that a third party service provider performs is subject to their own privacy policy. 

Please note that our website may not recognize automated browser signals, including “do not track” instructions, at this time.

Google AdWords & Analytics

Google AdWords is a remarketing service that Google Inc. provides. You can opt out of Google Analytics for Display Advertising and further customize the Google Display Network ads settings by visiting the Google Ads Settings page: http://www.google.com/settings/ads For more information on Google’s privacy policies, please see the Google Privacy & Terms webpage: https://www.google.com/intl/en/policies/privacy/ 

Meta

Facebook provides interest-based advertising. You can opt out of Facebook’s interest-based advertising by following these instructions provided by Facebook https://www.facebook.com/help/1075880512458213/?helpref=hc_fnav. Please visit https://www.facebook.com/privacy/explanation for more information about Facebook’s data policy.

Data Retention

We will retain your Personal Information for as long as is necessary to meet our business purposes, unless and until you ask us to delete this information or a longer retention period is required by law.     

Third Party Links

We may have links on our Website that lead to other sites that we do not operate. If you click on a third party link, you will be taken to that site that we do not control and that is subject to its own privacy policy. We encourage you to read that privacy policy carefully. We do not assume any responsibility for the content, policies or practices of that site. 

Actions You Can Take 

We want to ensure that the Personal Information we possess is always accurate. Therefore, we urge you to keep the information in your own account up to date, especially if any changes have occurred. 

Below, we have listed the individual rights you may be able exercise in regards to the processing of your Personal Information, subject to applicable law. We make significant effort to ensure that the Personal Information we process is limited to the information that is reasonably required in connection with the purposes set forth in this Policy.

     Unsubscribing from Marketing and Promotional Communications

An unsubscribe link is included in all marketing emails and text messages we send to you. You may revoke your consent to direct marketing at any time. If you do, we will promptly update our databases and not send you further direct marketing. However, we may continue to contact you for the purposes of any non-marketing or transactional messages from us about  your account, product or services you have requested, or to respond to your inquiries, as necessary.

Reviewing and editing your Personal Information

If you have an online user account on our website, you may edit and complete your personal data directly yourself. If you do not have an online user account on our website, you may contact us and we will rectify, remove or complete the information upon your request.

Blocking and/or deleting cookies

Within your browser settings, you may choose to block cookies. It is important to note that the functionality of our website may be impacted if you choose to block cookies. Within your browser settings, you may also choose to delete cookies. In this case, the information collected by the previous cookies will not affect the account created based on the information collected after such deletion. 

Because the options you select relating to cookies and other tracking technologies are browser and device specific, you must exercise your choices on each browser and device you use.

For more information about cookies, including how they work and how to manage them, please visit allaboutcookies.org. To control flash cookies, which we may use on certain websites from time to time, you can go here. 

Opting out of targeted advertising

You may visit the Digital Advertising Alliance (https://www.aboutads.info/) or your mobile device settings to opt out of online targeted advertising. 

Allowing use of location data

You may give your permission to use your location data in the options of the device or application you are using, if we request it. You may also withdraw this permission at any time via your online user account or by contacting our team.

Cross Border Transfers

The Website is directed only to U.S. consumers. The Website is not directed to consumers outside of the U.S.  We will transfer and/or store Personal Information under our control in the United States and/or other countries where we have facilities or in which we engage service providers. As a result, your Personal Information may be transferred to other countries or regions.

If you live outside of the United States, you understand and agree that we may transfer your Personal Information to the United States. When we transfer your Personal Information outside of your country of residence, we do so in accordance with applicable law and take appropriate steps to ensure your information is protected. However, please note that while outside of the jurisdiction in which you reside, your Personal Information will be subject to applicable local laws (including those of the United States), which may not provide the same level of protections for Personal Information as those in your own country.

Security

We use reasonable administrative, physical, and technical measures designed to safeguard your Personal Information under our control against theft, loss and unauthorized use, modification and access. Please note that the transfer of information over the internet is not entirely secure and we, therefore, cannot guarantee that information sent to use electronically is secure. Therefore, the transfer of such information is entirely at your own risk. Where you have been given a password, or chosen one yourself, to access certain areas of our website, you are solely responsible for keeping the password confidential. 

We require that our third party service providers appropriately safeguard the transfer of your Personal Information. Information that is provided to us is stored on our or one of our third party service providers secure servers. Details relating to any transaction entered into our website will be encrypted to ensure its safety. 

Sensitive Personal Information

We do not intentionally collect any sensitive personal information. Please do not send us any sensitive personal information including, but not limited to, social security numbers, information related to racial or ethnic origin, political opinions, religious beliefs, criminal background information or trade union membership information. If you do send us sensitive personal information, you are consenting to its processing as described above. The only guaranteed way to avoid the processing of sensitive personal information is to not submit it.

Children’s Information

Our site is not directed to anyone under 18 years of age. We do not knowingly collect or solicit any information from anyone under the age of 18 through our Services. If you learn that your minor has provided us with Personal Information without your consent, please contact us immediately and  we will delete that information as quickly as possible. 

Changes to the Privacy Policy

From time to time, we may update this Policy to reflect changes in our privacy practices with respect to the collection, use, and disclosure of Personal Information and/or changes in applicable law.

The “Last Updated” date at the top of this page indicates when this Policy was last revised. If we make changes, we will revise the date at the top of this page and, in the case of material changes, we will provide you with additional notice (in accordance with applicable law).

Unless otherwise stated, the current version of this Policy applies to all Personal Information under our control. We encourage you to review this Policy periodically to remain informed about our information handling and privacy practices.  

Contacting Us

We are happy to answer your questions, comments, concerns or requests about this    Policy. Please do not hesitate to email us at hello@drinkkenetik.com or contact us through the contact page on our website https://drinkkenetik.com/pages/contact.