Every stride tells a story. In Washington, D.C., many of those stories start on a Fleet Feet fitting bench.
But Fleet Feet DC offers more than running shoes. It’s a community cornerstone dedicated to helping people move better and live healthier lives.
Fleet Feet DC was the first East Coast location of the now-renowned franchise, founded by second-generation owner Shawn Fenty’s parents in 1984. “My father was sort of a local legend,” Fenty shares. “He ran 53 marathons and completed the Western States 100, long before most people knew about ultramarathons.”
Growing up around such endurance shaped Fenty’s philosophy of purposeful performance, meticulous attention to biomechanics, and personalized care.
But Fleet Feet DC offers more than running shoes. It’s a community cornerstone dedicated to helping people move better and live healthier lives.
Fleet Feet DC was the first East Coast location of the now-renowned franchise, founded by second-generation owner Shawn Fenty’s parents in 1984. “My father was sort of a local legend,” Fenty shares. “He ran 53 marathons and completed the Western States 100, long before most people knew about ultramarathons.”
Growing up around such endurance shaped Fenty’s philosophy of purposeful performance, meticulous attention to biomechanics, and personalized care.
Where Science Meets Service
For Fenty and his team, precision drives their approach to personalized service. “We’re not just fitting shoes,” he explains. “We’re trying to understand who someone is and how movement fits into their life.”
Whether it’s a seasoned runner training for a marathon or someone rebuilding strength after surgery, the team approaches each individual with the same thoughtful care.
Shawn proudly calls his team “movement geeks.” They can talk gait cycles, proprioception, and foot mechanics like it’s second nature. But that expertise is never overwhelming; it’s translated into clear, confident guidance that meets each customer where they are.
This blend of technical depth and human care shapes every decision at Fleet Feet, including what goes on their shelves. When something new comes along, it’s not hype that grabs their attention—it’s science, and the potential to help their community move better for longer.
Which is precisely how Kenetik entered the conversation.
Whether it’s a seasoned runner training for a marathon or someone rebuilding strength after surgery, the team approaches each individual with the same thoughtful care.
Shawn proudly calls his team “movement geeks.” They can talk gait cycles, proprioception, and foot mechanics like it’s second nature. But that expertise is never overwhelming; it’s translated into clear, confident guidance that meets each customer where they are.
This blend of technical depth and human care shapes every decision at Fleet Feet, including what goes on their shelves. When something new comes along, it’s not hype that grabs their attention—it’s science, and the potential to help their community move better for longer.
Which is precisely how Kenetik entered the conversation.
Ahead of the Curve, Again
As a cyclist and fan of elite endurance sport, Fenty heard the early whispers about ketones: a new kind of fuel showing up in pro cycling bottles, name-dropped on training podcasts, quietly gaining traction in the world of high-performance fuel.
“Tour de France teams were talking about them,” he recalls. “Podcasts started mentioning them. But the broader public wasn’t really aware yet.”
So when his friend suggested trying Kenetik’s ketone drinks, Shawn didn’t hesitate. The science was credible. The format accessible. And the concept of clean, brain-forward fuel that could enhance clarity and recovery aligned with Fleet Feet DC’s ethos.
“We’ve always been early adopters if the science aligns,” Shawn says, thinking back to when his shelves first carried Power Bars and GU. “Kenetik felt like one of those products.”
He and the team started testing it, drinking both the sparkling cans and bottles of concentrate for long runs and shifts in the store. What they found wasn’t a jolt, it was something better.
“Tour de France teams were talking about them,” he recalls. “Podcasts started mentioning them. But the broader public wasn’t really aware yet.”
So when his friend suggested trying Kenetik’s ketone drinks, Shawn didn’t hesitate. The science was credible. The format accessible. And the concept of clean, brain-forward fuel that could enhance clarity and recovery aligned with Fleet Feet DC’s ethos.
“We’ve always been early adopters if the science aligns,” Shawn says, thinking back to when his shelves first carried Power Bars and GU. “Kenetik felt like one of those products.”
He and the team started testing it, drinking both the sparkling cans and bottles of concentrate for long runs and shifts in the store. What they found wasn’t a jolt, it was something better.
Benefits that Build
As Fenty and the Fleet Feet DC team integrated Kenetik into their daily routines, the benefits were subtle at first, but accumulated noticeably over time.
“You don’t get a rush like with caffeine,” Fenty says. “But I noticed I wasn’t as fatigued or mentally foggy as usual at the end of tough training blocks.”
What they experienced aligns with the science. Kenetik’s ketones don’t spike energy—they stabilize and sustain it. Over time, users often report sharper focus, better endurance, and deeper recovery thanks to the clean ketone fuel that delivers a range of cellular benefits from increased functional brain activity to reduced inflammation.
“You don’t get a rush like with caffeine,” Fenty says. “But I noticed I wasn’t as fatigued or mentally foggy as usual at the end of tough training blocks.”
What they experienced aligns with the science. Kenetik’s ketones don’t spike energy—they stabilize and sustain it. Over time, users often report sharper focus, better endurance, and deeper recovery thanks to the clean ketone fuel that delivers a range of cellular benefits from increased functional brain activity to reduced inflammation.
A Clear Advantage
When Fenty introduced Kenetik to the members of the Fleet Feet DC Run Club, one benefit immediately stood out: mental clarity. “When I mentioned ‘clarity,’ everyone perked up,” Shawn recalls.
In a world overloaded with stimulants and stress, Kenetik offers something different: clean focus, without the crash. It’s something that anyone looking to move, think, or function with more composure and control can benefit from.
“Ketones are for clarity,” Shawn says. “You get in the zone, and you stay there without feeling wired or on edge.”
In a world overloaded with stimulants and stress, Kenetik offers something different: clean focus, without the crash. It’s something that anyone looking to move, think, or function with more composure and control can benefit from.
“Ketones are for clarity,” Shawn says. “You get in the zone, and you stay there without feeling wired or on edge.”
It’s this clarity—both mental and physical—that sets Kenetik apart. And for a store built around sustainable performance, that kind of advantage isn’t just compelling. It’s essential.
Moving with Intention
From knowledgeable advice provided by the Fleet Feet staff to the individualized care at the fitting bench, Fleet Feet DC champions mindful, intentional movement. With Kenetik now available in-store, they help customers achieve long-term physical wellness and mental clarity through nutrition.
“Our passion is helping people discover activities they enjoy and keep moving forward,” Shawn says. “Kenetik complements that goal.”
Whether you're tackling a sunrise run, managing long hours on your feet, or maintaining steady focus through a busy afternoon, Kenetik and Fleet Feet are committed to supporting your purposeful performance.
“Our passion is helping people discover activities they enjoy and keep moving forward,” Shawn says. “Kenetik complements that goal.”
Whether you're tackling a sunrise run, managing long hours on your feet, or maintaining steady focus through a busy afternoon, Kenetik and Fleet Feet are committed to supporting your purposeful performance.
