For the past few years, the keto diet has seen a surge in popularity. With information and misinformation abound, dieticians, doctors, personal trainers, professional athletes,...

Everyone knows the feeling—waking up feeling as though you’ve under slept, even if you’ve got the right amount of hours, or being hit with a...

With so many new ketone products on the market, many people wonder whether or not exogenous ketones are safe. In 2021, The American Brain Council selected...

Calixto Machado, M.D, Ph.D; James P. Halper, M.D.; James Kane, Ph.D. American Academy of Neurology May 5th, 2022   Why ketone supplementation?    Ketones serve as...

If you’ve ever pushed yourself physically, you’re familiar with sore muscles. Love it or hate it, that soreness and muscle fatigue is the natural byproduct...

Dedicated triathletes are always looking for new ways to elevate their performance and training sessions, and those at the top know it’s often about training...

Studies show that humans boast a longer average life expectancy today than we did a century ago. 100 years ago, the average life expectancy was...

Perhaps you’re new to running and looking for ways to improve your speed quickly and effectively. Or maybe you’ve been running for a while at...

Coffee has been America’s drink of choice for decades. Today, nearly 7 in 10 Americans drink coffee each week, and well over 50% drink it...